VMG

SPORTS & ENTERTAINMENT

We produce matches, power sponsorships, and book talent to create experiences that pack venues and grow brands

UPCOMING EVENTS

About VMG

Our Service

VMG Sports & Entertainment—A Division of VID Music Group—is a global producer, promoter, and commercial partner for high-impact sports and entertainment. We operate across the U.S., LATAM, Europe, and the Middle East, delivering end-to-end production, media rights, sponsorship activations, VIP hospitality, merchandising, and digital marketing through an integrated model that turns matches and shows into shareable brand experiences.

Match Production & Operations 1 (1)

Technical Production
& Event Operations

End-to-end show and match delivery with world-class standards.

Talent & Booking 1

Media Rights & Broadcast
Commercialization

We package, negotiate, and distribute rights across TV, OTT, and digital.

Sponsorships & Activations 1

Sponsorships
& Brand Activations

Scalable inventories and on/off-field executions with measurable ROI.

Ticketing & Hospitality 1

VIP Hospitality &
Premium Experiences

Suites, corporate hosting, concierge, and curated experiences.

Content & Broadcasting 1

Merchandising
& Digital Marketing

From product strategy to data-driven performance at scale.

360 Marketing (PR, Paid, CTV, Influencers) 1

Touring & Talent
(Artists / Halftime)

Booking that elevates match-day and headline shows.

Upcoming Matches

Amistosos Internacionales 2025-Road to World Cup 2026

Scale, Reach & Trust

4

Regions. Operations across the U.S., LATAM, Europe & the Middle East

1000000

Attendees. End-to-end delivery for stadiums, arenas, festivals, end more.

50

Partners. Backed by leading partners & top-tier talent

Brands & Partners

Backed by VID’s multi-market experience across sports and entertainment.

Artists & Halftime Shows

Strategic booking to amplify the match-day experience

We merge music and sport—curation, negotiations, riders, and show production handled end-to-end.